Affinity Partners

BeneChoice Enrollment Solutions (BEST)

BeneChoice Enrollment Solutions (BEST)

BEST focuses on benefits communication, education, and enrollment services that help to increase the value of benefit programs for brokers, their clients and their employees. Working together, we enhance benefits and provide enrollment solutions – all streamlined through technology. From sharpening employee understanding and appreciation of their employer-provided benefits to numerous enrollment options and benefit systems, benefits brokers can take advantage of this key differentiator.

fsa store

FSA Store

This one-stop online shop is stocked with FSA -eligible products and services. You can make purchases with their benefit debit cards, without having to worry about submitting substantiation to PrimePay following the transaction. Plus, consumers can engage in live chat sessions with FSA Store subject matter experts.  

hsa store

HSA Store

Just like the FSA Store, the HSA Store allows participants to use their HSA dollars for goods online. The storefront will tell you which products are always 100% HSA-eligible, and which require a doctor's prescription -- so participants always know what they're getting. Click the link to get shopping! 



WebCE is the nation’s largest provider of continuing education for insurance and financial planning professionals. WebCE provides additional value to our Broker Concierge program while also delivering resources to our licensed partners needing to fulfill their state licensing requirements. Additionally, we have purchased CE vouchers that can be given out to our broker partners as a ‘gift’ or ‘thank you’ or in recognition of a special event or opportunity.

Technology Partners

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PrimePay offers integration with Ease for COBRA and Pre-tax benefit accounts! Ease is a benefits administration and HR software for businesses with 2-250 employees, powered by insurance brokers.

Employee Navigator: Benefit Administration and HR Software

Employee Navigator

PrimePay’s services are fully integrated with Employee Navigator! What is this platform? Employee Navigator works with leading insurance brokers and insurance carriers to provide companies with modern benefits & HR software. Access our benefits administration and payroll solutions through this free service.

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Coming soon! Stay tuned for more.