For more than a decade, PrimePay has been fostering strong relationships – and empowering brokers to grow their businesses. Recently, we have observed some game-changing challenges, including:
- Clients turning to you for HR, payroll, benefits and compliance support
- National payroll companies entering the employee benefits arena, creating competition and pressure to deliver greater value
This prompted PrimePay to create PrimePay Broker Concierge – an end-to-end program that empowers employee benefits brokers to counter competitive threats, generate new revenue streams and address clients’ HR and benefits questions more quickly and effectively.

